Myrza Rahmanita

Myrza Rahmanita

Dr. Myrza Rahmanita
Lektor Kepala (Associate Professor)

  • Biography

    Myrza Rahmanita is Associate Professor; Graduate Program Lecturer and Researcher at Trisakti School of Tourism in Jakarta (Indonesia) who is now the Head of Tourism Academic Departement, handling for Bachelor and Master Degree in Tourism since 2019; previously in 2015 she was the Head of Tourism Graduate Program; as from 2004 to 2007, the Head of Community Service and Research Centre Department. Her education were of Doctoral Degree in Economics, from the University of Indonesia (Indonesia); M.Sc. in Tourism and Environmental Management, from Bournemouth University (England); and was a fellow of “AusAID Australian Leadership Awards (ALA)” at Flinders University (Australia) in 2007.
    Her expertise are economics; tourism; and destination planning and management, that is indigenous tourism, heritage ecotourism, adventure tourism, urban as well as rural tourism. She is tourism speaker and expert in international and national forums, for instance Technical Guidances organized by the Ministry of Tourism, Provincial and Regional Tourism Offices in Indonesia, Ministry of Research, Technology, and Higher Education; Seminars and Focus Group Discussions held by the ASEAN Tourism Research Association (ATRA), Coordinating Ministry for Economic Affairs, Coordinating Ministry of Maritime Affairs and Resources, National Defense Council, Central Bank of Indonesia, and many Higher Education Institutions, Provincial and Local Government, etcetera. She is Visiting Professor at Burapha University Thailand, peer reviewer in scientific journals, and  published scientific articles. Acknowledgement for her expertise shown, in national scope, she was the member of  “Accelerating Team for Urban Rural Tourism Development” in 2018, and tourism expert in “Accelerating Team for Ecotourism Development” in 2017 at the Indonesian Ministry of Tourism; whereas for International scope, she is a Project Member of ”European Union Integrated Ecotourism Management in Indonesia (INTEM EU)” of 2019 to 2022; and Economic Expert for collaboration between Trisakti School of Tourism and “USAID Tropical Forest Conservation Action (TFCA) Sumatera” by the year of 2018-2021.

  • Subject Taught

    Master Degree:
    * Sustainable Tourism
    * Ecotourism
    * Destination Management

    Bachelor Degree:
    * Ekonomi Pariwisata
    * Pengantar Ilmu Ekonomi[

  • Research and Publication

    • Rahmanita, M. (2019), “Assessing Tourist Spending at an Attraction”, Delivering Tourism Intelligence (Bridging Tourism Theory and Practice, Vol. 11), Emerald Publishing Limited, pp. 161-173.
    • Studi Profile dan Motivasi Pengunjung Sekaten Keraton Yogyakarta 2017 (Perpustakaan)
    • The Aesthetics of Nature Tourism Through the Philosophical Perspective of Immanuel Kant, Tourism, Gastronomy And Destination International Conference, 2018
    • Estetika Filsafat Alam (Perpustakaan)
    • Widyastuti, N., & Rahmanita, M. (2017). Nasi Bogana Keraton Kacirebonan: The Existence and Innovation of a Food Heritage. Proceeding 4th Business Management International Conference (BMIC 2017)
    • Dewi Gita Kartikadan Myrza Rahmanita, ANALISIS KOMPONEN PRODUK WISATA DI KABUPATEN KARAWANG,  Jurnal Ilmiah Pariwisata, Volume 22 No. 3 Nopember 2017
    • Sithy Fatimah1, Myrza Rahmanita2 dan Nurbaeti3 “Pengaruh Kualitas Pelayanan Receptionist Terhadap Kepuasan dan Loyalitas Pelanggan di Royal Safari Garden Resort & Convention”, Jurnal Ilmiah Pariwisata, Jurnal Ilmiah Pariwisata, Volume 22 No. 3 Nopember 2017
    • Satyarini, N., Rahmanita, M., & Setarnawat, S. (2017). The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia). TRJ Tourism Research Journal, 1(1), 81-97. Retrieved from
    • Hidayat, A., Rahmanita, M., & Hermantoro, H. (2017). Community Empowerment in Plempoh Cultural Tourism Village. TRJ Tourism Research Journal, 1(1), 98-116. Retrieved from
    • Hariani, D., Rahmanita, M., & Ingkadijaya, R. (2017). The Influence of Availability of Muslim Friendly Facilities towards Indonesian Muslim Tourist Revisit Intention to Japan. TRJ Tourism Research Journal, 1(1), 133-143. Retrieved from
    • Rahmanita, M. (2017). Capacity Enhancement for Scholar Pathway to Impact: Influencing Practice & Policy. Paper for ATRA Seminar Retrieved from
    • Rahmanita, M., Suprina, R., & Puarag, P. (2016). Culinary Tourism Phenomen in Cirebon. Proceeding. Tourism, Gastronomy And Destination International Conference. Retrieved from
    • Rahmanita, M (2016) Wisata Makanan (Food Tourism) Kota Cirebon
    • Rahmanita, Myrza. (2015). Senior Tourism: Anchor and Leap, Seminar International 2015 Congress di Chiang Mai -Thailand,
    • Rahmanita, Myrza. (2015) Pariwisata sebagai Leading Sector :Tantangan dan Agenda Strategis , Harian Neraca
    • Rahmanita, Myrza (2015). The Wildernes of Indonesia Tourism : Anchor and Leap, Orasi Ilmiah pada Dies Natalis STP Trisakti
    • Rahmanita, Myrza (2014) : Efek Veblen Terhadap Perilaku Konsumsi di Indonesia (Analisa Konsumsi Konspikius), PDD- Disertasi
    • Rahmanita,Myrza / Supriadi,Toni.(2014). Induced Tourism Motivation: Kasus Film Laskar Pelangi”, Jurnal Manajemen, Ekonomi Bisnis dan Keuangan Vol 8 no 9, hal 34-44
    • Rahmanita,Myrza , Pendekatan SWOT dalam Pengembangan Obyek Wisata Pusaka Budaya Keraton Kasepuhan Cirebon. (Perpustakaan)
  • Research Expertise

    No. Research Topics Sample of Research Titles
    1 Tourism Demand
    • The drivers of tourism demand
    • Determinants of tourism demand (Disposable income, Faktor demografis, Kualitas / nilai tambah komparatif ,Ketersediaan sumber daya pasokan, Konsumsi pribadi, Biaya hidup (CPI), Harga pariwisata, Motivasi, Preferensi perjalanan, Manfaat dicari, Citra destinasi, Pertumbuhan ekonomi dan stabilitas, Lingkungan politik dan sosial , Resesi, Kemajuan teknologi dsb)
    • Forecasting tourist arrival demand
    • Tourism demand analysis : the impact of the economic policy
    • The impact of terrorism on tourism demand
    • Changing tourism consumer behavior: the impacts on tourism demand
    • Why people travel to different places
    2. Tourism Supply
    • An economic analysis of national park visitation rates
    • The supply determinants of small island tourist economies.
    • Economic factors affecting tourism supply
    • Are Tourists Willing To Pay For Aesthetic Quality? An Empirical Assessmen
    • Price and Service Competition in a Tourism Supply Chain
    • Pricing Competition and Channel Coordination in the Tourism Supply Chain with Optional Tours
    • Supply chains diversity and perspectives in tourist cities
    3. Dampak Ekonomi Pariwisata
    • Assessing Visitor Spending At An Attraction, The Case of Yogyakarta Palace
    • The Economic Contribution of Solo Sekaten Festival by Means of Tourist Spending
    • Analisis multiplier effect potensi ekowisata terhadap pertumbuhan ekonomi
    • Local Economic Impacts Of National Park Visitors
    • Heritage Tourism’s Economic Contribution
    • Financing Strategy Of National Park Model
    • The Economic Impact Of Cruise Tourism On The Local Economy
    • Mass Beach Tourism And Economic Growth
    4. The economics of tourism behavior/ Konsumsi Konspikius Dalam Hospitaliti Dan Pariwisata
    • Tourist consumption behaviour before and after the crisis
    • Luxury tourism: a perspective of facilities and amenities
    • Luxury shopping as a new oppprtunity in tourism  market development
    • When busyness and lack of leisure time become a status symbol
    • Conspicuous consumption of the elite: social and self-congruity in tourism choices
    • Luxury gastronomy as an attractive activity for luxury tourism
    • Symbolic consumption of tourism destination brands
    • Exploratory evidence about differences between guest types and purpose of stay in a luxury experience
    • In the public eye: Women and luxury hotel
    • Conspicuous Consumption Applied to Tourism Destination
    5. Tourism Life Cycle
    • Tourist area life cycle stage and the impact of a crisis
    • Tourism development and the Tourism Area Life-Cycle Model: A Case Study
    • The resort cycle revisited: implications for resorts
    • The TALC model and its application to national parks:
    6 Indigenous Tourism
    • Reconciliation tourism: healing divided societies
    • Indigenous ecotourism as a sustainable development strategy
    • Ecotourism and indigenous micro-enterprise formation in Mentawai opportunities and constraints
    • Indigenous People, Economic Development and Sustainable Tourism: A Comparative Analysis
    • Satisfaction of Indigenous Tourism from Residents’ Perspective: A Case Study
    • The Impacts of Tourism Development in Rural Indigenous Destinations: An Investigation of the Local Residents’ Perception Using Choice Modeling
  • Download Resume

    Click this link to download lecture resume